The Reputation Game

David Waller & Rupert Younger

Average Rating 7/10 (1 Review)

The Reputation Game – The Art of Changing How People See You.

It’s a game you’re already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do the potential benefits are unlimited.

Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Review by Ben Macnair (010520) Rating (7/10)

Review by Ben Macnair
Book Source: Not Known
Rating 7/10
It is said that a lie is around the world before the truth has got its shoes on, and in these days of the Internet, Fake News and Social Media that is more true than ever.

This very well researched and detailed book, co-written by David Waller and Rupert Younger shows how difficult a good reputation is to build, and how easily it can be destroyed, both for business and for individuals.

With interviews for leading figures in entertainment and business, ranging for Jay Z to Bernie Madoff and the Man booker prize winning Author Hilary Mantel, the book looks at the factors that change a reputation, from behaviour and attitude, to one Twitter that can bring unwanted attention. It looks at the ways of managing a reputation, and the ways in which a reputation can be repaired.

With more and more business in the world, there is more than enough competition for people to shop around, so reputation is more and more important than ever. It looks at the history of business with a long life, or at how companies can manage the fallout from a mistake. The authors have worked for The Financial Times, and Rupert Younger is the founding director of the University of Oxford’s Centre for Corporate Reputation, so they are uniquely placed for writing a book like this, with access to both academics and business in the art of reputation building, maintenance and manipulation.

As well as looking at things from a business standpoint, the book also looks at a person’s individual reputation, and how it differs through time. The book is timely, well put together, and looks at the sociological, and psychological importance of having a good reputation, to both business and individuals, and how it is important to always care for and nurture the way in which other people see you.
Ben Macnair (1st May 2020)