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The Ultimate Guide to Electronic Marketing for Small Business

Tom Antion

Average Review Rating Average Rating 9/10 (1 Review)
Book Details

Publisher : John Wiley & Sons

Published : 2005

Copyright : Tom Antion 2005

ISBN-10 : PB 0-471-71870-X
ISBN-13 : PB 978-0-471-71870-3

Publisher's Write-Up

Unbeatable E-Marketing Techniques for Small Business Owners
Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do. Unfortunately, most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them.
Thankfully, The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.

Full of easy-to-implement, practical ideas on reaching new customers and increasing sales, this handy guide is perfect for new entrepreneurs, small business owners, or anyone with a great business idea. Best of all, these tactics and techniques don't require a lot of technical skill, special knowledge, or a large investment of money. In fact, most of what you'll learn you can do on your own - without hiring an expert.

With expert advice and a wealth of useful resources, The Ultimate Guide to Electronic Marketing for Small Business will show you how to:

  • Build a money-making Web site with little investment of money or time
  • Use the Internet to sell more of your products and services
  • Employ affiliate marketing to bring in even more income
  • Earn passive income through joint venturing with other Web sites
  • Evaluate your online marketing efforts for maximum effectiveness
  • Build a shopping cart system that automatically sells more to each of your customers
  • Use pay-per-click search engines to guarantee top search rankings and drive business to your site
  • Build a valuable database of potential customers and prospects who will buy more and more from you over time
  • Create viral marketing campaigns to get the word out at virtually no cost to your business
  • And much more

Even if you own a traditional brick-and-mortar store, the Internet is an effective and powerful way to bring in new customers and increase sales. With the commonsense online selling strategies you'll find here, success is only a click away.

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Reader Reviews

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Review by Paul Lappen (100208) Rating (9/10)

Review by Paul Lappen
Rating 9/10
In these days of internet marketing, it is imperative for any small business, even a traditional bricks and mortar store, to have a website or some sort of electronic presence. This book goes through the process, step by step, of doing just that.

Some parts of setting up a business website, especially with new software, can be done by the average individual, with a bit of training. The more technical parts need to be left to people who know what they are doing. A major sin is to have a vital part of your website not work at all, or look like it was done by someone who has never done this before, just to save money.

What are you going to sell on this brand new website? If you don’t already have a product or service, consider selling e-books. There is nothing to keep in stock; after you receive a person’s money, all it takes is a few clicks on your computer, and the product is ‘shipped.’ How do you get people to visit your website? The author talks about things like affiliate marketing, joint ventures with other websites, free electronic newsletters or magazines, among many other things. He also talks about how to make sure that when a person does a search for ‘widgets,’ for instance, that your site is at, or near, the top of the list.

The author includes the addresses for many, many websites that show the things mentioned in this book. He also includes many examples from his own internet marketing campaign, so that anyone can see how he did it.

This book may seem overwhelming; take a deep breath, and go one step at a time. For anyone selling on the internet, this book is not just worth reading. It’s worth keeping on your reference shelf, and making notes in, and marking pages with Post-It Notes. It’s worth the money.
Paul Lappen (10th February 2008)

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