Confessions of Shameless Self Promoters

Debbie Allen

Average Rating 9/10 (1 Review)

Confessions of Shameless Self-Promoters™ is a unique marketing book, which will provide you with tips, tools and a wealth of ideas to help you market and promote your business to another level of success! These solid, implementable ideas can be put to use immediately to see dramatic results to your marketing efforts.

Confessions of Shameless Self-Promoters™ is a book of individual marketing success strategies, motivation, and how-tos with a creative and innovative slant. Vivid points, inspiring examples and cartoons are illustrated in this 240 page paperback book.

Contributions include proven, shameful, effective and gutsy marketing strategies from famous marketing gurus. Ideas, concepts and strategies shared include unique and/or crazy promotion events that created big profits in contributors businesses. The 68 contributors to this book help you to uncover your hidden marketing talents.
In addition, you will discover confessions on how to get publicity, media attention, send effective direct mail, market to success on the Internet and much much more. Shameless concepts include risk taking, people skills and lots of motivation as well.

Review by Paul Lappen (220903) Rating (9/10)

Review by Paul Lappen
Rating 9/10
Are you a small business owner that's not exactly a whiz at marketing? Do you know the sort of person who is so good at marketing that they could sell ice to Eskimos? This book is full of tips from entrepreneurs and motivational speakers that can turn anyone into a marketing expert.

One of the first rules is to keep a positive attitude. Everyone has heard of the *Chicken Soup for the Soul* book series. Over 130 different publishers rejected the first book. Most people would have given up long before this point. The editors stuck with it until someone finally said Yes. The series has now reached 37 books, all bestsellers, and has sold 68 million copies.

Seek out opportunities and act on them. Always carry business cards, because a new client will show up in the least likely place. Do at least five marketing actions every day (making phone calls, mailing postcards, etc). Build a strong group of alliances. Use the Internet. Apply for and win awards; make up your own awards and publicize them. Keep in front of your target audience on a regular basis, and never let them forget that you exist. If you're an author promoting your book (even if it is self published), do your own book tour. If you're new in town, get to know people by volunteering. Make your piece of direct mail the one that gets opened, while the others get trashed. Last but not least: network, network, network!

This book is not meant just for entrepreneurs or other business people. One of the stories is about a married couple that shamelessly promoted themselves as a childless couple willing to adopt, a campaign that was ultimately successful.

No matter who, or what, is being promoted, this book is a must. It is full of tips that anyone, even beginners, can do to create financial and business success. To those who are nervous about taking that first marketing step, reading this book should be your first step.
Paul Lappen (22nd September 2003)